Latest articles
Summer isn't just when New Zealanders get on the road — it's when they're in the most receptive mood of the year, which is exactly why flexible, digital outdoor advertising has become the smartest summer spend for retailers of every size
In this article MAD MEDIA shows how greener outdoor advertising is achievable now, with local impact and measurable carbon reductions. All by operating smarter!
Dynamic Creative Optimisation is transforming digital billboards from static posters into real-time, context-aware advertising platforms that respond to weather, traffic, and other data points. For New Zealand businesses in MAD MEDIA offers DCO in Hamilton, Newmarket Auckland, Whanganui, New Plymouth, and Taupo. Yes, this technology is already operational on regional DOOH networks!
MAD Media explains why pairing digital billboard advertising with mobile ads lifts brand recall by 48%, and how small businesses across New Plymouth, Whanganui, Taupo, Hamilton, and Auckland can make it work.
Not all billboard budgets are equal - but your audience is. Discover why even a modest spend gets your ad seen by the same people.
MAD Media has secured a brand-new large-format digital billboard at 160 Broadway, Newmarket - right in the heart of one of Auckland's busiest retail and dining precincts. Weekly rates include free ad design, same-day live capability, and absolutely no change-out fees.
MAD Media Ltd provides digital billboard advertising across New Zealand, with locations in New Plymouth, Whanganui, Taupo, Hamilton and Auckland. Fully managed, flexible and affordable DOOH campaigns for local and national businesses.
Start the year strong with strategic post-holiday marketing.
NZ small businesses face economic headwinds, but staying visible is critical. Discover how MAD MEDIA's affordable digital billboards keep you top-of-mind.
Hamilton is a bustling city with a dynamic business environment, where small and medium-sized enterprises (SMEs) often find themselves competing with larger, more established brands. To truly stand out in Hamilton, businesses need innovative and impactful advertising strategies. Digital Out-of-Home (DOOH) advertising
Advertising is really a long-term journey, focusing on building trust and rapport over time with your audience rather than chasing quick sales through consistent interactions.
Out of Home (OOH) advertising is experiencing impressive growth, following the lead of the big names any SME can also benefit from OOH marketing
Even if your finances are tight, skipping advertising can have dire consequences for your business. You can't afford not to advertise!
Local businesses often face numerous challenges in the competitive landscape of digital advertising. With limited budgets and a lack of marketing expertise, small and medium enterprises struggle to gain visibility against larger competitors
An article by MAD MEDIA (www.mad.nz) on how Limited-time discounts of 20-30%, complementary free gifts with purchase, exclusive in-store events, and visible-progress loyalty programs effectively drive store visits by creating urgency and adding value.
In 2025, rural New Zealand retailers can gain more clients by adopting several strategies. The days of people walking through your door without spending money to get them is mostly a thing of the past. It takes a financial investment from your end to gain & keep your customers! Let MAD MEDIA and their digital billboard network help you get more clients. The team love helping both small and large business get in-front of tens of thousands of people every single day. Below are 9 suggestions by the MAD MEDIA team on how to gain more clients in this tough economic environment.
By mastering colour theory and applying it strategically to your billboard marketing campaigns you can greatly increase your results
Big events, whether they’re sports tournaments, music festivals, conferences, or cultural celebrations, can bring a surge of visitors, energy, and economic activity to a town. See MAD Media's take on 8 key practical strategies to help you benefit from big events in your area.
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